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Gather information and insights to get a sense of the problem, the audience, what's been done , and inspired by what's possible.
Launch the brand, training your team, and continually embed the brand into internal and external communications.
Distil information and insights into a brand platform, customer profile, and positioning that guides all creative work.
Implement feedback mechanisms for employees, customers/clients, and prospects to know what is working and not working.
Express the strategy and the unique brand style, personality, and voice through consistent visuals and messages.
Build a system that can accommodate small, continuous improvements based on internal and external input.
