I mentor business leaders to:
› Get clarity and consensus on your purpose, positioning, and personality and develop a brand platform that succinctly articulates them
› Define and listen to your ideal audience, then build customer personas to guide messaging and creative
› Develop compelling, authentic messaging: taglines, headlines, brand voice, and storytelling frameworks
› Design distinctive, scalable brand identities: logos, typography, color systems, and style guides
› Create visually impactful brand assets: infographics, social media templates, pitch decks, and presentations that engage and persuade
I use a process similar to that of most design and strategy firms—the unique part is that I tailor each phase and tool to your brand and customer and infuse each step with my creativity.
It starts with discovery to inform your brand strategy, then design of the assets and system you need, and finally a collaborative implementation and launch.
This process can be applied to all projects, big and small, and all aspects of your brand development.
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I combine my tested process and tools with creativity and collaboration to develop the strategy and visual identity you need to authentically stand out.
You can read in detail about my approach and process in my book, The Elements of Branding.
It's my step-by-step guide for branding your product or business. I’ve outlined the process from start to finish, and I offer tools and tips for each phase: Discovery, Strategy, Design, and Implementation.
I create sophisticated brand identities and cohesive, flexible communication systems that reflect a clear strategy.
I design branded communications including business development materials, pitch decks, research reports, infographics, data display, social media, and web sites as part of a larger branded set or as discrete projects.
Below are some identity design highlights; if you'd like to see a custom portfolio based on your industry or project, contact me.
If you need a brand strategy or want to address a design problem, contact me.
I may be a good fit for your project or I may be able to refer you to someone who is. I will get back to you either way.
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